The Democratic Congressional Campaign Committee, in partnership with the leading producer of color guides for the printing business, has released a new guide to help Democrats cast their “color-critical votes” in 2020.
“In 2020, white people can’t vote for a presidential candidate who’s brown enough, so it’s vitally important that they feel guilty about that,” said Al Sharpton, who efforted the collaboration with Pantone for an undisclosed amount of money. “That’s what the diversity guide is all about.”
This year’s guide, with 114 swatches of exactly the same color, is more diverse than the guide from 2016, reported Axios.
“The Congressional Black Caucus and Congressional Hispanic Caucus were upset over the 2016 guide because it had too many shades of brown,” said an unnamed source quoted by Axios. “The new guide more closely matches our ideological and real-world diversity.”
A spokesperson for Pantone declined to comment.